Having public relations online Solutions solutions is a strong signal of a brand's trustworthiness, the quality of its offerings, and the confidence of its audience. As customers share glowing reviews of your products, sales tend to rise accordingly. This trend is backed by a range of research findings. Increase in user loyalty. Trust is like the cliché saying: hard to come by and easy to lose. This is why genuine reviews from happy customers hold such high value. Direct feedback. Customers voluntarily write reviews, providing the brand with a roadmap on how to improve the product.