During the executive team at Investment Management Group realized their reports were three weeks outdated, they knew something had to change. The company's accounting experts spent an inordinate amount of time manually gathering and reconciling data from separate databases, only to produce insights that were already stale. This was not only inefficient but also risked poor decision-making. It was a classic symptom of a larger issue: the inability to effectively harness the power of data and analytics consulting.Within Lightray Solutions, we've seen this scenario play out with numerous clients, including Vantage Systems, who struggled to integrate their CRM data and analytics consulting with financial systems, and Meridian Care Systems, which faced challenges in tracking patient outcomes. Even Vantage Systems, a company that prided itself on its use of data-driven decision-making, found that their analytics capabilities were being hindered by outdated tools and processes.In each situation, the primary cause was not a lack of expert knowledge or resources, but rather an challenge to efficiently apply data and analytics consulting principles. This is where Lightray Solutions comes in – our team of experts has helped numerous organizations transform their approach to data and analytics, enabling them to drive business growth, improve efficiency, and make more informed decisions.The piece will investigate the magnitude of data and analytics consulting in driving digital evolution success. We'll delve into the common pitfalls that many companies face when trying to implement robust information-based decision-making, and provide actionable advice on how to overcome these challenges. By the end of this post, you'll have a clear understanding of why data and analytics consulting is no longer a nice-to-have, but a must-have for any business looking to stay ahead in today's competitive landscape.Evolution of Significance of Analytics with Advisory